B2B SOCIAL NETWORKING

11/20/2011

I first heard Clara Shih on Jan. 2008 at the SIIA Summit in New York City and she was already discussing B2B Social Networking. I have the first edition of her book (2009), and had to buy its second edition. It is just excellent, easy to read and full of new real examples.
It is a great tool to help IT explain to other Executives how to materialize and benefit from social media initiatives.

http://www.thefacebookera.com/

3 Comments

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B2B SOCIAL NETWORKING

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