I first heard Clara Shih on Jan. 2008 at the SIIA Summit in New York City and she was already discussing B2B Social Networking. I have the first edition of her book (2009), and had to buy its second edition. It is just excellent, easy to read and full of new real examples.
It is a great tool to help IT explain to other Executives how to materialize and benefit from social media initiatives.
http://www.thefacebookera.com/
It is a great tool to help IT explain to other Executives how to materialize and benefit from social media initiatives.
http://www.thefacebookera.com/